If you want to building a great content-rich website you need to plan it first.
A competent designer uses web standards, he tries to combine in a perfect blend information delivery and usability to satisfy the visitor's needs while accomplishing business goals. Having a web standards compliance architecture is vital to the online Internet marketing of a site. Simply put, designing an award winning website is, unfortunately, not enough.
The site needs to reach potential visitors or they will not know it exist. It is capital to integrate web standards compliance architecture, development, web design, and Internet marketing with focused traffic-generation tactics to the success of your site. Without smart marketing any great website will fail.
At F.A. Communications we focus on how to succeed a smart Internet marketing through website development, submissions, analytics, search engine marketing and search engine placement. We help you achieve high traffic to your website that converts to revenue.
So what is search engine optimization?
The objective of search engine optimization (SEO) is to increase a Web site's traffic, preferably by showing up in the firsts pages of searches queries. The mission of SEO is to make the site's content worthy of higher search engine ranking by being more relevant than the competition's.
Will SEO increase my customers and subsequently my conversions?
Yes and NO.
Let us explain. According to CWsites over at Mind Eye Web Design, 95% of web users do not read 80% of your content. Don't get us wrong, good SEO tactics will bring more visitors to your site. However with these statistics already working against you, you need to ensure that readers are getting the best user experience from your site. If the main purpose of your web site's content is to increase your SEO keywords then you are simply pushing away your visitors.
The objective of a website is either to convert visitors into buyers or leads and/or provide valuable information, not simply to show up at the first page.